Website Acceptable Use Policy

Website Privacy Policy

This website is brought to you by DAISY ROOTS LONDON LIMITED. We take the
privacy of our website users very seriously. We ask that you read this Privacy
Policy ('the Policy') carefully as it contains important information about how
we will use your personal data.

For the purposes of the Data Protection Act 1998, DAISY ROOTS LONDON
LIMITED ('we' or 'us') is the 'data controller' (ie the company who is responsible
for, and controls the processing of, your personal data).

Personal data we may collect about you

We will obtain personal data about you (such as your name, address and other
information you supply) whenever you complete an online form or make an
online supply of information as applicable.

For example, we will obtain your personal data when you [specify, eg register
to use this website, send us feedback, post material, contact us for any reason,
sign up to a service, enter a competition, purchase goods or services]. We may
also obtain sensitive personal data about you if you volunteer it during the
completion of an online form. If you volunteer such information, you will be
consenting to our processing it.

We may monitor your use of this website through the use of cookies and
similar tracking devices. For example, we may monitor how many times you
visit, which pages you go to, traffic data, location data and the originating
domain name of a user's internet service provider. This information helps us to
build a profile of our users. Some of this data will be aggregated or statistical,
which means that we will not be able to identify you individually. For further
information on our use of cookies, please see our Cookie policy.

How we use your personal data

We will use your personal data for the following purposes:

• to help us identify you and any accounts you hold with us;
• administration;
• research, statistical analysis and behavioural analysis;

• customer profiling and analysing your purchasing preferences;
• marketing—see 'Marketing and opting out', below;
• fraud prevention and detection;
• billing and order fulfilment;
• credit scoring and credit checking—see 'Credit checking', below;
• customising this website and its content to your particular preferences;
• to notify you of any changes to this website or to our services that may
affect you;
• security vetting;
• improving our services; and

Marketing and opting out

We will only contact you by email or telephone about our services if you have
asked us to do so. If you have changed your mind and would prefer us not to
contact you, then you can opt out at any time. See further 'Your rights', below.

Disclosure of your personal data

We may disclose your personal data to:

• other companies within our group as applicable;
• our agents and service providers;
• credit reference agents—see 'Credit checking', below;
• law enforcement agencies in connection with any investigation to help
prevent unlawful activity.

Keeping your data secure

We will use technical and organisational measures to safeguard your personal
data, for example:

• access to your account is controlled by a password and username that
are unique to you
• we store your personal data on secure servers
• payment details are encrypted using SSL technology

While we will use all reasonable efforts to safeguard your personal data, you
acknowledge that the use of the internet is not entirely secure and for this
reason we cannot guarantee the security or integrity of any personal data that
are transferred from you or to you via the internet.


We may monitor and record communications with you (such as telephone
conversations and emails) for the purpose of quality assurance, training, fraud
prevention and compliance.

Credit checking

To enable us to make credit decisions about you and members of your
household and for fraud prevention and money laundering purposes, we may
search the files of credit reference and fraud prevention agencies (who will
record the search). We may disclose information about how you conduct your
account to such agencies and your information may be linked to records
relating to other people living at the same address with whom you are
financially linked. Other credit grantors may use this information to make
credit decisions about you and the people with whom you are financially
associated, as well as for fraud prevention, debtor tracing and money
laundering purposes. If you provide false or inaccurate information and we
suspect fraud, we will record this.

Information about other individuals

If you give us information on behalf of someone else, you confirm that the
other person has appointed you to act on his/her behalf and has agreed that
you can:

• give consent on his/her behalf to the processing of his/her personal
• receive on his/her behalf any data protection notices;
• give consent to the transfer of his/her personal data abroad; and
• give consent to the processing of his/her sensitive personal data.

Transfers of data out of the EEA

We may need to transfer your personal data to countries which are located
outside the European Economic Area. Any transfer of your data will be subject
to a European Commission approved contract that will safeguard your privacy
rights and give you remedies in the unlikely event of a security breach.

Your rights

You have the right, subject to the payment of a small fee (currently £10, to be
confirmed subject to change), to request access to personal data that we may
process about you. If you wish to exercise this right, you should:

• put your request in writing;
• include proof of your identity and address (eg a copy of your driving
licence or passport, and a recent utility or credit card bill);
• attach a cheque in the amount of the required sum made payable to
• specify the personal data you want access to, including any account or
reference numbers where applicable.

You have the right to require us to correct any inaccuracies in your data free of
charge. If you wish to exercise this right, you should:

• put your request in writing;
• provide us with enough information to identify you (eg account number,
username, registration details); and
• specify the information that is incorrect and what it should be replaced

You also have the right to ask us to stop processing your personal data for
direct marketing purposes. If you wish to exercise this right, you should:

• put your request in writing (an email sent to with a
header that says 'Unsubscribe' is acceptable);
• provide us with enough information to identify you (eg account number,
username, registration details); and
• if your objection is not to direct marketing in general, but to direct
marketing by a particular channel (eg email or telephone), please specify
the channel you are objecting to.

Our contact details

We welcome your feedback and questions. If you wish to contact us, please
send an email to or you can write to us at [insert
address] or call us on 020 7112 7522. Our registered office is 1
Foundry House,Arsenal Way,London,United Kingdom,SE18 6TE.

We may change this privacy policy from time to time. You should check this
policy occasionally to ensure you are aware of the most recent version that will
apply each time you access this website.

We speak Italian, French, Spanish, German, Arabic, Russian and Japanese.

So call us on +44 (0)20 7112 8406